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Windows becomes the latest Best Buy store-in-store

NEW YORK — Best Buy is partnering with Microsoft to feature a store-within-a-store for its Windows products, the latest major consumer electronics retailer to acknowledge advantages of the brick-and-mortar format.

The store-within-store will offer Windows-based PCs, tablets and accessories, as well as trained staff to explain Windows 8 to customers. Sales of Windows 8 products have gotten off to a slow start as the tile-format has confused some consumers, since it offers few signals about where to tap or click.

The stores will be in 500 Best Buys in the U.S. and 100 Canadian stores. More than 1,200 Microsoft-trained workers will staff the kiosks.

Best Buy has similar store-within-stores for Apple, Samsung and Magnolia products.

Windows operates more than 70 of its own retail stores in the U.S., Canada and Puerto Rico.



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