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Illinois attorney general sues Boobies Rock after Sun-Times investigation

Adam Shryock president Boobies Rock. | Facebook photo

Adam Shryock, president of Boobies Rock. | Facebook photo

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Updated: July 2, 2013 7:43AM



A California company that claimed to raise money for breast-cancer awareness is being sued by Illinois Attorney General Lisa Madigan after a Chicago Sun-Times investigation last year found that some charities the company claimed to benefit received little or no money.

Madigan’s office said Boobies Rock and its owner, Adam Shryock, have ignored her investigation into potentially fraudulent activity by the company in Illinois. Until the company answers her lengthy list of questions, Madigan is asking a judge to stop Boobies Rock from doing business in the state.

That won’t be a problem, according to Shryock, who says, “My only comment is that the previous articles in the Sun-Times successfully put Boobies Rock out of business.”

Shryock and his company never responed to Madigan’s office when it issued a “civil investigative demand” issued earlier this year, according to the lawsuit.

Last November, the Sun-Times reported that Boobies Rock made money by sending women to bars and sporting events asking, “Would you like to donate to breast-cancer awareness?” But representatives of some of the charities it claimed to benefit called the pitch misleading, said they weren’t involved and, in some cases, got money only after complaining about the use of their charities’ names.

The attorney general’s office said it found that Boobies Rock gave “only small, infrequent, voluntary donations.”

The agency said it sued after getting no response from Shryock, who lives outside Denver, when it asked for information including where in Illinois Shryock’s company received contributions or sold merchandise — including T-shirts, beer koozies and bracelets — and the names of the people who sold the merchandise.

A marketing presentation obtained by the Sun-Times that Boobies Rock used to gain entry to some venues put its gross 2011 revenue at about $1.1 million, with net revenue of $400,000 and unspecified “total commitments” at just over $250,000. Shryock told the Sun-Times last year that his company never claimed to be a charity and didn’t have to donate any of the money it took in but did so anyway, sometimes anonymously or under a name other than Boobies Rock.



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