SAN FRANCISCO — Google’s latest quarterly results are providing further proof that the company is figuring out how to make more money as Web surfers migrate from personal computers to mobile devices.
The first-quarter numbers released Thursday show that a recent decline in Google’s average ad prices is easing. The trend indicates that marketers are starting to pay more for the ads that Google distributes to smartphones and tablet computers. Mobile ads so far have fetched less money than those viewed on the larger screens of laptop and desktop computers.
Google Inc. earned $3.3 billion, or $9.94 per share, during the opening three months of the year. That was a 16 percent increase from $2.9 billion, or $8.75 per share, last year.
Revenue climbed 31 percent from last year to $14 billion.