White Sox lowering ticket prices, parking for 2013
BY DARYL VAN SCHOUWEN Twitter: @soxvan_cst October 18, 2012 9:50AM
A White Sox fan waves a hand broom in anticipation of the Sox sweep over the Twins in the ninth inning at U.S. Cellular Field Wednesday, July 25, 2012, in Chicago. | John J. Kim~Sun-Times
Updated: October 18, 2012 2:55PM
The White Sox are lowering a number of ticket prices for 2013, and dropping the cost of parking as well.
Corner seats in the lower deck will be available for $20, and upper deck corner seats for $7 for all home games with the exception of Opening Day and the two games against the Cubs in May. A total of 5,000 seats will be available at those prices.
Parking will be lowered to $20, from $25 and $23.
Despite being in first place in the American League Central Division for 117 days in 2012, the Sox drew 1,965,955 fans, the first time since 2004 they finished under 2 million. Attendance has declined for six straight seasons, the first time that’s happened since 1965-70.
Toward the end of the season, the Sox commissioned a research project to examine fan sentiments on prices and factors affecting their decisions to attend games. The study was done by by Rich Luker, creator of The ESPN Sports Poll, author of “Simple Community,” and the Up Next trend columnist for Sports Business Journal.
As for season tickets, more than 87 percent will stay the same or drop in price, the Sox said. More than 54 percent of the full season tickets are dropping an average of 26 percent. Bleacher and Outfield Reserved sections are dropping 32 and 30 percent for full season packages. Split season tickets for all 27-game plans are decreasing by an average of more than 25%.
A “small number” of fans who will see a ticket price increase due to high demand of their current locations, the Sox said. Those season ticket holders are being personally contacted by the White Sox.