Kraft, Mondelez open share buys
BY SANDRA GUY Business Reporter firstname.lastname@example.org September 17, 2012 4:38PM
Updated: October 19, 2012 6:15AM
Shares of Kraft Foods’ soon-to-be-split companies, Kraft Foods Group and Mondelez International, started selling to the public on Monday, in anticipation of their trading under new stock ticker symbols on Oct. 2, the company announced.
The $16 billion North American grocery business, with brands such as Velveeta, Jell-O, Oscar Mayer and Kraft Macaroni & Cheese, retains the Kraft name and will trade under the symbol “KRFTV” on the Nasdaq.
The $32 billion snacks business, Mondelez, known for its Oreos, Tang, Trident and Ritz brands, will trade under “MDLZV,” also on the Nasdaq.
The split is expected to take place at 4 p.m. Central time on Oct. 1, the Northfield-based Kraft Foods said in a statement.