Bayless quick-serve Frontera Fresco coming to Northwestern U.
BY DAVID ROEDER Business Reporter September 11, 2012 3:46PM
Celebrity chef Rick Bayless is opening a Frontera Fresco outpost at Northwestern University’s Norris University Center on the Evanston campus.
It will be the first campus site for the quick-serve Mexican restaurant, which features Bayless’ signature emphasis on fresh and locally sourced ingredients.
Bayless has a Frontera Fresco operating in the Macy’s stores on State Street and in the Old Orchard shopping mall in Skokie.
The Northwestern version will take over ground-floor space that used to have a Sbarro, Jamba Juice and Crepe Bistro. NuSushi and North Shore Pizza Co. are relocating to accommodate Bayless’ tacos and tamales. But this a campus after all, so Frontera Fresco also will offer coffee, pastries, ice cream and a make-your-own parfait bar.
Construction has started and the restaurant is expected to open in late October, the school said.
Bayless is best known for his Frontera Grill and Topolobampo restaurants, as well as cookbooks and TV shows.