Carpenter to lead Mindshare’s Chicago office
September 5, 2012 8:04PM
Mary Carpenter will lead Mindshare's Chicago office.
Updated: October 7, 2012 8:09AM
Media agency Mindshare has tapped executive Mary Carpenter to lead its Chicago office, beginning later this month.
Carpenter leaves her role as executive vice president/managing director at Starcom MediaVest Group’s Halogen Response Media.
Carpenter replaces Dan Reaume, who will move to a global client leadership role for Mindshare, including managing the worldwide Kimberly Clark account. Reaume has led the Chicago office for two years.
Carpenter will direct a 175-person team handling clients that include Kimberly-Clark, Abbott Laboratories, BP and Motorola.
Mindshare North America CEO Antony Young described Carpenter as “a leader with vision” who will lead the agency’s growth in Chicago.