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Apple gives iPhone high-5 while Moto, others prep their own unveilings

Apple's mediinvitation

Apple's media invitation

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Updated: October 6, 2012 1:56PM

Yup, on Tuesday, Apple sent out invitations for a media event in San Francisco on Sept. 12. The invitation casts a shadow in the shape of a 5, implying an iPhone 5 (or at least just the fifth anniversary of the iPhone).

Meanwhile, other tech companies have packed their Septembers with product launches. The splashiest comes Wednesday in New York City, where Motorola will likely roll out a revamp of its RAZR phones. If the RAZR M is like the unit that Engadget managed to get its hands on, it’ll be an interesting piece of kit: It features a big, 4.3-inch screen in a package barely wider than the display. Also rumored: the RAZR HD, sporting a hefty 4.6-inch screen running at 720x1280 HD.

Nokia and Microsoft are throwing their own Wednesday event, during which they’re expected to show off the 2012 generation of Lumia phones and by extension, continue to build a future for Windows Phone 8. The new mobile OS earned approving nods two years ago. Last year, the Lumia 800 and 900 won fans. This week, Nokia and Microsoft need to prove that they have a powerful, relevant and competitive platform instead of just a collection of gold “Great Job!” stickers. has done the best digging on the new Nokias. The Lumia 820 and 920 are rumored to have 4.3-inch and 4.5-inch screens and to charge by induction. Just drop it on a plate and the batteries top right up. And my ears perked up when I saw the words “PureView camera”; that’s how Nokia described the insane 41-megapixel camera in the Nokia 808 Symbian phone, released earlier this year.

It turns out that Nokia uses “PureView” to broadly describe fresh, lateral approaches to improving image quality. Well, the fact that they realize the importance of superior photo quality reflects that Nokia is taking the right inspiration from the iPhone.

Amazon also is likely debuting improved Kindles on Thursday at an event in Santa Monica. A new iPhone doesn’t affect Amazon’s Kindle business, of course. But if Apple comes through with a mini iPad in October, at mini prices, it could have a tectonic effect on anybody selling any kind of color tablet for anywhere near $200.

The timing of Motorola, Nokia and Amazon’s announcements probably have as much to do with the holiday buying season as anything else. But it’s also obvious that all attention will be on Apple next week. And opening for Coldplay is better than trying to hold an audience after the main event has left the stadium.

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