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Maison Martin Margiela to dress H&M fashionistas

STOCKHOLM (AP) — Swedish fashion chain Hennes & Mauritz has struck its latest collaboration deal with French label Maison Martin Margiela, vowing to offer shoppers “memorable” and experimental fashion moments through the 2012 autumn and winter collection.

The line is set for launch on Nov. 15 and will be available in 230 H&M stores world-wide as well as online. The collection will contain both garments and accessories for men and women.

The Paris-headquartered fashion collective promises to create an interesting collaboration between the two houses “that will surprise all.”

Tuesday’s deal is the latest to be announced by Stockholm-based H&M, which has previously worked with Versace, Karl Lagerfeld and Stella McCartney on its guest-designer collections.



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