Dad to get a boost on Father’s Day: forecast
BY SANDRA GUY Business Reporter firstname.lastname@example.org June 6, 2012 6:44PM
Updated: July 8, 2012 6:55PM
Families are closing the Father’s Day-Mother’s Day spending gap, with loved ones forecast to spend $117.14 on average, or 10 percent more than last year, according to a retail industry survey released Wednesday.
The spending estimate shows that the gap between Father’s Day and Mother’s Day spending has narrowed in recent years — shoppers expected to spend about $35 less for Father’s Day than for Mother’s Day this year versus a difference of $40 in 2007, according to the report by the National Retail Federation.
Dad can expect to be showered with a special outing, such as golf or a sporting event, with consumers spending a collective $2.3 billion this year versus $2 billion last year, and electronic gifts, clothing and gift cards, each of the latter three expected to garner $1.7 billion in spending, the survey said.
“It should come as no surprise that dads are considerably more laid back when it comes to their special day, opting most times to simply spend quality time with loved ones at a restaurant or at home in the backyard,” said Pam Goodfellow, consumer insights director for BIGinsight, which conducted the survey of 8,789 consumers. “But this Father’s Day it’s evident that consumers want to thank dad for the support and undivided attention he provides throughout the year.”
More than one-quarter of mobile shoppers who own a tablet (25.2 percent) say they will use the tablet to make a Father’s Day purchase, and one in 10 smartphone owners will buy a gift through their smartphone.
Overall, Father’s Day spending is expected to total $12.7 billion nationwide, up 14 percent collectively, from last year’s $11.1 billion.