No joke: Kraft OKs ‘Mondelez’
By Candice Choi May 23, 2012 2:14PM
This image provided by Kraft Foods shows the logo for Kraft's new global snack food business, "Mondelez". The Northfield, Ill.-based company said Wednesday, May 23, 2012 the name was approved by more than 90 percent of shareholders who cast a vote. (AP Photo/Kraft Foods)
Updated: July 3, 2012 8:59AM
Kraft Foods Inc. says shareholders approved the name “Mondelez” for its new global snack-food business, which may put to rest the snickering that initially greeted the name.
The Northfield-based company said Wednesday the name was approved by more than 90 percent of shareholders who cast a vote.
The name — pronounced “mon-dah-LEEZ” — will take effect when the company officially splits into two publicly traded companies this year. Mondelez International Inc. will be home to global brands including Oreo, Cadbury and Nabisco.
The North American grocery business will continue to carry the name Kraft and include Velveeta, Miracle Whip and Oscar Mayer.
Kraft on Wednesday also unveiled the logo for Mondelez, with the name in a custom-made purple font with red accents on each side.
When the name was unveiled in March, Kraft explained that it was an amalgamation of the Latin word for “world” and an interpretation of the word “delicious.”
The colors in Kraft’s current logo have specific names, including “zesty” (greenish yellow), “indulgent” (pink), “sweet” (purple) and “delicious” (red). But the company said the red and purple used in the Mondelez logo don’t have any special names yet. AP