Pepsi Next: Not quite diet, not quite regular
February 23, 2012 9:08PM
An advertisement for “Pepsi Next,” a mid-calorie drink that has about half the calories of regular Pepsi at 60 calories per can. | AP photo
Updated: March 25, 2012 8:19AM
NEW YORK — Pepsi is hoping to win back soda drinkers with a compromise.
Some people don’t like the calories in regular soda, but they loath the taste of zero-calorie diet drinks. So the nation’s No. 2 cola company is rolling out 60-calorie “Pepsi Next” — about half the calories of regular Pepsi.
The new cola — to hit stores nationally by the end of March — is Pepsi’s biggest product launch in years.
It’s being introduced as people are shifting away from sugary drinks to water or low-cal beverages.
Dr Pepper Snapple has already rolled out its low-calorie alternative, Dr Pepper Ten, with just 10 calories. It has sugar, unlike diet Dr Pepper. The company said the new drink helped boost fourth-quarter sales. AP