Taco Bell, Doritos teaming for ultimate junk food treat
February 21, 2012 1:08AM
Taco Bell's website showing the countdown timer for the new tacos featuring Doritos-flavored shells. Courtesy~Taco Bell
Updated: March 22, 2012 8:07AM
IRVINE, Calif. — Taco Bell is about to rub salt — make that orange Doritos dust — into its own wounds.
Roughly one year after the sky almost fell in on Taco Bell — amid a since-withdrawn lawsuit that falsely accused the nation’s largest Mexican fast-food chain of stuffing its beef with filler — the brand is going on an offensive to turn its 50th anniversary year into one for the fast-food record books.
Among its plans: a line of Doritos Locos Tacos with shells made entirely from Doritos.
The national roll-out is on March 8. Taco Bell’s website brags the product has “Taco Bell on the inside and Doritos on the outside.”
Two commonly ridiculed “junk” foods — the Doritos chip and the Taco Bell taco — are being rolled into one. For Taco Bell, it may equal millions of dollars in incremental sales.
Gannett News Service
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