Downtown Chicago Target store to open July 29
BY SANDRA GUY Business Reporter email@example.com February 2, 2012 2:10PM
A rendering provided byTarget Corp. shows what signage is planned for the new store going in the former Carson Pirie Scott building in the Loop. A large bullseye in second floor rotunda window is planned, as are awnings.
Updated: March 4, 2012 8:14AM
Target’s store in the former Carson Pirie Scott site at State and Madison is set to open July 29.
The urban format, called CityTarget, will sell a wide variety of groceries, including refrigerated goods and fresh produce, and it will have a Pret A Manger eatery selling soup, sandwiches and other grab-and-go items, said Terri Lewis, a Target executive who spoke Thursday to a Friends of Downtown monthly lecture at the Cultural Center.
The 124,000-square-foot store will display banners that integrate Target’s bulls-eye logo with architect Louis Sullivan’s designs on the historic building’s wrought-iron decor. The banners, made as perforated metal screens, will extend the entire two-story exterior of the store.
The red Target bulls-eye will be displayed from the rotunda window, but the rest of the store will be largely white and gray, downplaying Target’s traditionally liberal use of red inside the store. The interior columns will be painted white and their tops restored and painted white.
Heather Sexton, the senior design project architect for Target, said most of the store’s shopping carts will be smaller than at a traditional Target store, and cart-conveyers will be located next to escalators.
There will be no dedicated parking or discounted parking nearby, but the store will have a loading dock on Madison Street so drivers may pull up.
“We have designed a clean look that respects the historic landmark,” Sexton said.