• Preferred file format: PDF
• Black & White: 100 line screen
• Color: 100 line screen (all color ads defined as process)
• Spot Color or Duotone must be converted to CMYK
• Black & White All RGB/ Pantone must be converted to greyscale
• Width of Column: 1 9/16"
  • Full tabloid charged at 725 column inches
  • Depth of column charged at 12 column inches
  • 6 columns per page
• Center Spread size: 21.5" wide by 12" deep (if available)
• Printed Tabloid page: 10.25" wide by 12" deep
• Maximum ad size for less than a full page is; Tabloid: 6col x 10"; Broadsheet 6col x 18". Ads larger than above will be printed as full page and so charged
• Standard Column Page Measurements:
  • 1 Columns == 1.8125"
  • 2 Columns == 3.75"
  • 3 Columns == 5.75"
  • 4 Columns == 7.6875"
  • 5 Columns == 9.625"
  • 6 Columns == 11.625"
  • Centerspread (13 Columns) == 24"

1. Download the tech specs for our modular ad sizes (pdf)
2. Contact: John Nocita
   Electronic Ad Material Manager
   312.321.2007
   jnocita@suntimes.com

ONLINE AD INFO

Standard Advertising Sizes

Banners and Leaderboards:
Full banner ads, 468x60, are available at the top of most pages throughout the site. (15k max)
Leaderboard or Super banner ads, 728x90, are available at the top of most pages. (20k max)

Skyscrapers:
Vertical skyscraper ads are available on the right side of most pages.
Skyscraper ad sizes are 120x400 and 120x600. (20k max)

Buttons:
Button 1 ads, 120x90, appear in right rail positions throughout the site. (12k max)
Sponsorship button, 120x35, appear in the upper left corner of section pages. (10k max)

Rectangles:
Rectangle ads, 300x250, appear within editorial content on most story pages. (20k max)

Premium Advertising Opportunities

Rich Media:
Rich media advertising opportunities are available including rollover banners, sound, flash and streaming video advertisements. Please contact an online representative for rich media rates and information.

Pop-up and pop-under ads:
Pop-up and pop-under advertising packages are available on a limited basis.
Please contact an online representative for availability, rates and specifications.

Special Publication, Section and Newsletter Sponsorships:
Please contact an online representative for special publication, section and newsletter opportunities.

Full-page ads, roadblocks and surround sessions:
Please contact an online representative for information on full-page Web site ads, roadblocks (top and skyscraper ads, simultaneously) and surround session (all ad positions on a page) advertising.

For more technical information about online ads contact: