Cheesy Garlic Bread wins Lay’s flavor contest
BY JOSEPH PISANI | AP Business Writer May 7, 2013 7:54AM
Actress Eva Longoria, left, and Frito-Lay Chief Marketing Officer Ann Mukherjee, right, pose with the grand prize winner of the Lay's "Do Us A Flavor" contest, Karen Weber-Mendham, center, who submitted the winning flavor idea, Lay's Cheesy Garlic Bread.
Updated: May 7, 2013 7:22PM
NEW YORK — Lay’s potato chips are getting cheesier.
Fans voted to keep the potato chip maker’s Cheesy Garlic Bread flavor on store shelves for at least the end of the year as part of the company’s nearly yearlong promotion that solicited customers’ flavor ideas.
Cheesy Garlic Bread beat out two other fan-submitted flavors: a maple-syrup tasting Chicken & Waffles and Sriracha, which tastes like the hot sauce often used in Thai dishes.
Karen Weber-Mendham, a children’s librarian from Land O’Lakes, Wis., submitted the Cheesy Garlic Bread flavor and will receive $1 million or 1 percent of sales, whichever is higher.
Runners up Tyler Raineri of Lake Zurich, who submitted Sriracha, and Christina Abu-Judom of Phoenix, Ariz., who submitted Chicken & Waffles, will each receive $50,000 in prize money.
The winning flavor will stay on store shelves at least until the end of the year and the others for the summer.
Frito-Lay is a unit of PepsiCo Inc.