suntimes
TOUGH 
Weather Updates

NCAA Tournament TV ratings highest in 19 years

Harvard's Laurent Rivard (0) battles under boards with New Mexico's Chad Adams (4) teammateTony Snell (21) second half during second

Harvard's Laurent Rivard (0) battles under the boards with New Mexico's Chad Adams (4) and teammateTony Snell (21) in the second half during a second round game in the NCAA college basketball tournament in Salt Lake City Thursday, March 21, 2013. Harvard defeated New Mexico New Mexico 68-62. (AP Photo/Rick Bowmer)

storyidforme: 46616829
tmspicid: 17273959
fileheaderid: 7777438
Article Extras
Story Image

NEW YORK — The NCAA tournament’s first full day has earned its highest television rating in 19 years.

The games Thursday on CBS, TBS, TNT and truTV averaged a 5.5 fast national rating and 12 share. The networks say that was up 4 percent from 2012.

This is the third season of CBS and Turner’s 14-year, $10.8 billion contract to televise every game of the tournament in its entirety, a change in approach that so far has been a ratings success.

Ratings represent the percentage of all homes with televisions tuned to a program. Shares represent the percentage of all homes with TVs in use at the time.



© 2014 Sun-Times Media, LLC. All rights reserved. This material may not be copied or distributed without permission. For more information about reprints and permissions, visit www.suntimesreprints.com. To order a reprint of this article, click here.